Market Size of E-commerce Industry Pakistan Expected to Cross $1b this Year. Pakistan has successfully embarked its journey towards digitization with the launch of 3G/4G services in the country. With 146 million annual cellular subscribers and 49 million 3G/4G subscribers in the country we are no less than a success story in the region. But the story doesn’t end here. Being one of the largest market, Pakistan is currently the center of attention for various multinational. From IT, Telecom to e-Commerce giants; various other industries eagerly want to invest in Pakistan. By the end of 2017, we have heard about the arrival of huge e-commerce companies in Pakistan; which proved corrected with the recent Telenor Pakistan and Ant. International collaboration.
Market Size of E-commerce Industry Pakistan Expected to Cross $1b this Year
Adam Dawood, the Head of Yayvo-TCS also said that Pakistan is on right track towards digitization and innovation and that the market size of e-commerce will further see a boom during the current fiscal year of 2018.
He said while sharing his vision on e-commerce growth in Pakistan to “The Express Tribune” that:
“If we believe that 85% of the market is based on cash on delivery (COD) payments, then the fact that we have already achieved Rs9.3 billion of prepayment sales within the first six months of FY18 puts us on a fairly easy course to hit $1 billion in e-commerce sales this year.”
2018 is All About E-commerce Boom in Pakistan
The various growth factors that can significantly help Pakistan to win the race from its regional competitors include:
- A huge market with more than 20 million customers
- Rise of 3G and 4G services
- Smartphone penetration in the country
- The potential for digital transformation
- Foreign Direct Investment (FDI) in the country
The Possible Winners
After huge market size and investment the next big question is that who in Pakistan will can win this race? The answer is simple. The possible winners could be those companies, startups or individuals who timely come up with innovative ideas and grab this opportunity.
The Game Changer
2018 would be the year that will completely change the game for companies in Pakistan. There would be increase in digital financial services. Banks, telecom operators, e-commerce companies etc. will come up with big plans and Pakistan will see exponential growth in almost every industry.