Instagram is an easy to use, free platform, and only requires a smartphone (iPhone or Android) to set up and start using. It is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for brands. Research shows that 67% of consumers consider clear, detailed images to carry more weight than the product information, full description, and customer ratings. Since engagement on Instagram is 15 times higher than it is on Facebook, it’s definitely the platform that, for businesses. Here are 5 ways to grow your business with Instagram to connect with your audience and make them to buy from you. 5 Tips to Grow your Business on Instagram.
Choose the Right Username
While picking your username, try to use your business name. Ensure that your brand name matches your other online properties as closely as possible such as your name or your branded company name. Instagram may give you suggestions of adding numbers to the username that you requested, but using a location or punctuation comes across as a more professional representation of your business.This will increase your chances of being seen and eliminates any confusion for your audience. A professional head shot or branded logo is also essential for recognition online.
5 Tips to Grow your Business on Instagram
Connect it to Your Other Social Channels & Post with Purpose
You’ll get more followers to boot if you connect Instagram to your Twitter and Facebook accounts. That way, any image you share on Instagram will automatically post to those profiles, and people can click to see your Instagram stream, like an image, comment on it, or follow your brand. Always use high quality images to convey a professional image.Choose the visual style of your brand. Also be sure that you are writing a well thought out description to each post. Offer your audience something of value in each photo you post.
After Facebook, Instagram is the Next Favorite Platform for Business
Hashtags are an essential to any effective Instagram Marketing strategy. Attaching hashtags to your images allows your content to be found easier from people who don’t already follow you If you’d like to increase your exposure, gain followers, and gain likes, you absolutely need to use all 30 Hashtags available to you each time you post.
Show your best bits in your Instagram bio
It is imperative that you include the best bits about you in your Instagram bio for your business. Here are a few things to consider adding to your bio.
- You have AfterPay, Zippay, or Lay-By
- You ship worldwide
- You donate a portion of sales for charity purpose
- You offer free shipping.
Just like with any social media site, consistency is key. Get into a regular tempo of posting pictures so you stay in front of your audience. It’s up to you to figure out what your customers want to see. Are there themes or styles that resonate? Once you know what works, populate your account with images, quotes and promotions that tie into your business.