Snapchat Introduces Shoppable AR Filters. Snapchat has been coming up with Lenses, the augmented reality face filter platform, not only to lure their users into taking selfies but also to earn revenue from advertisers. From this week on wards, the company is going to introduce its all-new AR feature named as Shoppable, which according to TechCrunch will allow advertisers to exhibit and sell their products through these lenses.
This all-new feature “Shoppable AR Filters” is based on a Snapchat element which was launched three years ago, letting companies build their branded filters on its lens platform. The company opened its Lens store shortly after and started selling augmented reality face masks for $0.99 an item.
The current feature allows the advertisers the functionality of adding a button to the Lens, taking the users to a website from where they can find and buy the product. Right now, this feature is a limited one and has begun with low-key partnerships. According to TechCrunch, the initially finalized deals include a signing with Clairol, a hair care provider, and it is offering a beauty product trial through Snapchat Lens platform. The second brand to advertise their products is Adidas, it is selling its pair of running shoes named as Deerupt.
Snapchat Introduces Shoppable AR Filters
Adding to the functionality of selling through Lenses, there are a couple of other brands that may not be selling their products directly but they will drag your attention towards games and movies that can be accessed outside Snapchat. For instance, a mobile app developer, King, has come up with a different Candy Crush Saga filter that turns into an AR game which can be played from the app. It is also worth noticing that a media production company STX Entertainment is taking advantage of Snapchat for the promotion of a new movie, I feel Pretty by Amy Schumer, through a link to the trailer.
This latest and brand-friendly feature from Snapchat allows professionals and companies to design and release the app’s signature AR filters by the use of inbuilt tools, objects and effects. These lenses are being used by over 70 million users per day and have proved to be the company’s most lucrative and unique advantage over Facebook-owned Instagram, which doesn’t provide the option of AR face filter, claims the parent company of Snapchat, Snap Inc.