D igital marketing is a fast trending business and many youngsters are opting for this option. It’s important that new people as well as the ones that are already familiar with the field understand the dynamics of digital marketing by getting acquainted with online courses. These online courses offer a variety of skills and strategies to help and expand one’s knowledge regarding digital marketing. For starters, here are 5 top Online Digital Marketing Courses available.
1. Google Online Marketing Challenge
Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge. It’s an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it’s also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google. If you’re looking for a free online digital marketing course with a competitive angle and a real-world experience element, this is a great option.
2. Udacity Digital Marketing Nanodegree
Udacity offers two options for digital marketing training. The Nanodegree program is a full-immersion, full-feature learning experience suited for someone seeking a digital marketing career after graduation. The program offers you the opportunity to master platform-specific skills, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. The learning modules include:
- Marketing Fundamentals
- Content Strategy
- Social Media
- Social Media Advertising with Facebook
- Search Engine Optimization
- Search Engine Marketing
- Display Advertising
- Email Marketing
- Metrics with Google Analytics
The second option is independent study. If you’re a working digital marketer who wants to skill up, add a specialty, or refresh your skills, you can consider the self-study model. This is also a good choice if you want more schedule flexibility, or need to watch your budget.
Master these Online Digital Marketing Courses to Conquer the Digital World
3. Social Marketing Training by Hootsuite
Social media is ingrained in online marketing and its importance to marketers is only growing with time. Understanding how to leverage social media to its utmost potential is crucial for digital marketers, and the Hootsuite Academy is the perfect place to start. It offers six courses that cover all aspects of social marketing – from optimizing profiles and creating a strategy to the fundamentals of content marketing and social advertising – that are useful for both novice and experienced marketers.
4. Coursera’s Digital Marketing Specialization
Coursera’s Digital Marketing Specialization is a beginners’ course that explores several aspects of the new digital marketing environment, including digital marketing analytics, search engine optimization, social media marketing, and 3D printing. The content is tailored to provide an understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote, and price products and services.
The learning path is fairly extensive but focuses a good amount of its time on concepts and theory, with a drill-down on analytics and marketing channels. Courses offered include:
- Marketing in a Digital World
- The Marketing Analytics in Theory
- Marketing Analytics in Practice
- The Digital Marketing Channels (Landscape)
- Digital Marketing Channels (Planning)
- Digital Marketing Capstone (final project, 6 weeks to complete)
The Coursera specialization is part of the University of Illinois Master’s degree program of Business Administration. The MBA methodology becomes apparent in many of the theory-based course modules, but as digital marketing is a hands-on discipline, it would have been better if practical application was in-built into each element rather than coming at the end. The course offers open availability, so virtually any job titles with any experience can enroll in the program, and they offer a certificate to highlight your new skills on LinkedIn.
5. Alison Free Diploma in E-Business
Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge. Developed by free online courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open course) provider. Today, you can take the free digital marketing course Diploma in E-Business to build skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and more.
These Online Digital Marketing Courses are a great way to help build knowledge and skills related to digital marketing and help you expand and refine on your digital business plan.
The days of classroom learning are old now, every thing is available on the internet. All we need to do is to search for the best online courses. We just tried to suggest the best online digital marketing courses for you !!