Generation, Pakistan’s high street fashion brand ,is no doubt known for their unique and commendable fashion campaigns depicting that fashion is for everyone and not limited to the boundaries of size, age and complexions. The brand has portrayed models as someone just as beautiful as mainstream models. Generation is Truly Breaking Stereotypes With its Latest Summer Campaign.
Generation after their statement “one size fits all Generation” and “Shahnaz Ki Shadi” this time came up with a great initiative and very inspirational concept. Recently generation has launched their new campaign Nai Rang, showing the models Gulab, Kanwal and Chambeli and Gul Khatmi with different skin tones.
Generation is Truly Breaking Stereotypes With its Latest Summer Campaign
In the world where women empowerment and gender equality is all that’s creating awareness; Generation has really proved how they are on the side of women and how they speak for them. So, whether you have a dark skin, a pigmented one or an uneven shade, Generation respects you and offers its wide range of closets to you as well.
In this new campaign, there is Maham, termed as the Gulab. Maham has an enchantingly rich shade of umber. Maham is followed by another model Zainab the Kanwal, who has a skin condition that in actuality renders her in all shades of beautiful. Rabia the Chambeli is stark, and bewitchingly void of pigmentation while Alina the Gul Khatmi is bright and striking.
The campaign is celebrating and embracing the diversity of women and giving them the confidence to look good in every color with their original skin.
Generation marketing team is doing a fantastic job by bringing up such a great idea and breaking the taboos of fair complexion and glamour. They are setting new trends in fashion and marketing by bringing real women forward to promote their brand. The campaign is celebrating and embracing the diversity of women and giving them the confidence to look good in every color with their original skin.
Generation wrote on its official Instagram account, “Our skin can be both: vulnerability and a defense. But most importantly, it can be a source of celebration.”
The campaign is celebrating and embracing the diversity of women
Our society is badly affected by so called complexion obsession. People in Pakistan are convinced that dark skin is unacceptable and that life is incomplete without a fair complexion. Generation is helping people to accept themselves the way they are. Most of the advertisement campaigns in Pakistan are designed to ‘hook’ gullible women into believing that happiness, success and romance are connected with having a fair complexion.
This is the first time that a brand came up with the models with different skin tones. This campaign is giving a lesson that every color can be worn by any women. It is important to wear your skin with pride because it is what nature designed for you. Every women is beautiful in her own unique way. Generation is helping people to accept themselves the way they are
People are highly appreciating the brand for bringing up such a fantastic idea and breaking the stereotypes on GENERATION’S official page.
Now this is what I call a beautiful campaign—all within the borders of our beautiful country ‘Pakistan’. hence, proved no need to go overseas, spend thousands of dollars in a single campaign. And such marketing campaign exploit the people and the culture as well. Love what you are doing Generation.
Generation has done a fantastic job being inclusive and recognizing all segments of society. We really need this kind of perception in our society. Hats off to generation team for coming up with such a brilliant idea and breaking the stereotypes. It is the right of everyone to look beautiful and generation is giving them the confidence to feel comfortable and look beautiful in every color and fabric with their original skin tone.