In his Facebook official profile status, CEO Mark said that as the elections in Pakistan, Mexico, US, India and Brazil are coming up so Facebook’s top priority would be now to support positive discourse and of course prevent its interference in the elections. This indicates that after Cambridge Analytica incident the company is well aware how not to interfere in the politics of the states. Facebook Backs US Regulation of Internet Ads-Sets Limits to Support ‘Honest Ads Act’.
Mark Zuckerberg, CEO Facebook said that for this reason we are going to take two huge steps this year:
“First, from now on, every advertiser who wants to run political or issue ads will need to be verified. To get verified, advertisers will need to confirm their identity and location. Any advertiser who doesn’t pass will be prohibited from running political or issue ads. We will also label them and advertisers will have to show you who paid for them. We’re starting this in the US and expanding to the rest of the world in the coming months.”
Facebook Backs US Regulation of Internet Ads-Sets Limits to Support ‘Honest Ads Act’
He also added that:
“For even greater political ads transparency, we have also built a tool that lets anyone see all of the ads a page is running. We’re testing this in Canada now and we’ll launch it globally this summer. We’re also creating a searchable archive of past political ads.”
The second big step taken by Facebook is that:
“We will also require people who manage large pages to be verified as well. This will make it much harder for people to run pages using fake accounts, or to grow virally and spread misinformation or divisive content that way. In order to require verification for all of these pages and advertisers, we will hire thousands of more people. We’re committed to getting this done in time for the critical months before the 2018 elections.”
He said that unlike Russian elections back in 2016, now it will be harder for people to use fake accounts or pages to run Facebook ads. For this reason, Facebook is going to support Honest Ads Act in order to raise bar for all sorts of online political advertisements.